More consumers look for products that fit in with their sustainable activities, such as refilling bottles or containers, or reusing bags. These activities are easy for consumers to incorporate into their routines, are cost-effective, and allow them to clearly see how they are contributing to saving the planet.
Interest is high among all age groups globally, but consumers between the ages of 35 and 54 are the most likely to purchase products in refillable packaging.
To enhance sustainability for all – from its supply chain, all the way to the end consumer – BEG Boutique Distillery has introduced refillable packaging for its gin. Consumers can refill their original branded glass gin bottles at home from an aluminum one, which can then be recycled at home.
When consumers buy products in refillable and reusable packaging they are reducing their environmental impact, and can feel good about their purchasing choices.
Opportunity for brands
Using refillable and reusable products furthers a positive impact on the environment. Brands have the opportunity to evaluate new areas where refill/reuse may make sense in their product lines.