More consumers look for products that fit in with their sustainable activities, such as refilling bottles or containers, or reusing bags. These activities are easy for consumers to incorporate into their routines, are cost-effective, and allow them to clearly see how they are contributing to saving the planet.
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Interest is high among all age groups globally, but consumers between the ages of 35 and 54 are the most likely to purchase products in refillable packaging.
Among growing consumer interest, businesses are continuing to expand their offerings to make refillable packaging and sustainability in general more accessible.
To enhance sustainability for all – from its supply chain, all the way to the end consumer – BEG Boutique Distillery has introduced refillable packaging for its gin. Consumers can refill their original branded glass gin bottles at home from an aluminum one, which can then be recycled at home.
When consumers buy products in refillable and reusable packaging they are reducing their environmental impact, and can feel good about their purchasing choices.
Opportunity for brands
Using refillable and reusable products furthers a positive impact on the environment. Brands have the opportunity to evaluate new areas where refill/reuse may make sense in their product lines.
Trivium is a global manufacturer of metal packaging, with more than 60 locations and 7,500 employees around the globe.
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The findings in the 2023 Buying Green Report are as a result of one survey conducted by Euromonitor International. Trivium Packaging does not take responsibility for any independent reliance on the information as an outcome from this survey. Although all reasonable and diligent care has been used to ensure that the information provided in this report is accurate, complete and up-to-date, nothing contained herein shall, or may, be construed to imply any representation or warranty of any kind, including but not limited to, any representation or warranty as to the accuracy, currency or completeness of this information or non-infringement of any third party (intellectual property or proprietary) rights. Trivium Packaging has no obligation to update any statements contained in this report, unless required by applicable law.
