Buying Green Report

The message is clear:
sustainable packaging matters
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Understanding the evolving mindset around sustainability

At Trivium Packaging ('Trivium'), we aim to shape the future of packaging to ensure a better planet for everyone – now and for future generations. Our packaging solutions are made of a material that is infinitely recyclable: metal. Metal can be used and recycled again and again – forever, with optimal circularity. Sustainability matters to us, so we wanted to know what matters to consumers when they consider and choose sustainable packaging.

A man and a women cooking in their kitchen. Metal packaging is visible in the foreground.

We therefore partnered with Euromonitor International to find out what consumers think, value, and perceive when it comes to sustainable packaging, by conducting a survey in Europe, North America, and South America. The result of that survey is our fourth Buying Green Report. This survey also builds on previously shared data, showing the continued evolution of consumers’ attitudes and behaviors related to sustainable packaging* while also sharing new insights and opportunities within sustainable packaging.


Survey methodology

The 2023 Buying Green Report is based on a survey of more than 9,000 consumers across Europe, North America, and South America. Within each region, the sample of respondents was representative of the overall population in terms of age, gender, and income distribution. The survey questions explored three main areas: consumers' general attitude to sustainability, perceptions of sustainable packaging*, and behaviors regarding sustainable packaging, including their willingness to pay more for it.

The data collected through Buying Green surveys over the last four years provides insights into consumer trends related to packaging sustainability in a changing world, including the impact of inflation.

*The term sustainable packaging was not defined as part of the survey and so was left to individual respondent's own interpretation.

Highlights from this year's report

of respondents consider themselves to be an environmentally aware consumer.
of respondents look for information on the recyclability or sustainability of the packaging on products they buy.
of respondents would be willing to pay more for sustainable packaging.

Explore this report's topics

Embracing sustainability through packaging
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The effect of tough economic times
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Making sustainability more intuitive
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Refillable and reusable packaging
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Sustainable packaging matters
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