2023

Buying Green Report


The message is clear:
sustainable packaging matters
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Understanding the evolving mindset around sustainability

At Trivium Packaging ('Trivium'), we aim to shape the future of packaging to ensure a better planet for everyone – now and for future generations. Our packaging solutions are made of a material that is infinitely recyclable: metal. Metal can be used and recycled again and again – forever, with optimal circularity. Sustainability matters to us, so we wanted to know what matters to consumers when they consider and choose sustainable packaging.

A man and a women cooking in their kitchen. Metal packaging is visible in the foreground.

We therefore partnered with Euromonitor International to find out what consumers think, value, and perceive when it comes to sustainable packaging, by conducting a survey in Europe, North America, and South America. The result of that survey is our fourth Buying Green Report. This survey also builds on previously shared data, showing the continued evolution of consumers’ attitudes and behaviors related to sustainable packaging* while also sharing new insights and opportunities within sustainable packaging.

9000
+
CONSUMERS SURVEYED

Survey methodology

The 2023 Buying Green Report is based on a survey of more than 9,000 consumers across Europe, North America, and South America. Within each region, the sample of respondents was representative of the overall population in terms of age, gender, and income distribution. The survey questions explored three main areas: consumers' general attitude to sustainability, perceptions of sustainable packaging*, and behaviors regarding sustainable packaging, including their willingness to pay more for it.

The data collected through Buying Green surveys over the last four years provides insights into consumer trends related to packaging sustainability in a changing world, including the impact of inflation.

*The term sustainable packaging was not defined as part of the survey and so was left to individual respondent's own interpretation.

Highlights from this year's report

66
%
of respondents consider themselves to be an environmentally aware consumer.
59
%
of respondents look for information on the recyclability or sustainability of the packaging on products they buy.
82
%
of respondents would be willing to pay more for sustainable packaging.

Explore this report's topics

01
Embracing sustainability through packaging
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02
The effect of tough economic times
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03
Making sustainability more intuitive
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04
Refillable and reusable packaging
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05
Sustainable packaging matters
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Trivium is a global manufacturer of metal packaging, with more than 60 locations and 7,500 employees around the globe.

To find out more about us visit www.triviumpackaging.com

The Buying Green survey was conducted by

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The findings in the 2023 Buying Green Report are as a result of one survey conducted by Euromonitor International. Trivium Packaging does not take responsibility for any independent reliance on the information as an outcome from this survey. Although all reasonable and diligent care has been used to ensure that the information provided in this report is accurate, complete and up-to-date, nothing contained herein shall, or may, be construed to imply any representation or warranty of any kind, including but not limited to, any representation or warranty as to the accuracy, currency or completeness of this information or non-infringement of any third party (intellectual property or proprietary) rights. Trivium Packaging has no obligation to update any statements contained in this report, unless required by applicable law.